Top 5 things to look for in a marketing agency

marketing agency

If you have a small business that seems to be growing faster than you can keep up, you may be interested in looking for a marketing agency. The fact of the matter is, small business owners often do most of the marketing, advertising and outreach work themselves, but eventually, it becomes too difficult to keep up with everything on top of all the other important tasks involved in owning and operating a company. Especially now, when so much of people’s lives are online, they require constant communication, updates and access, which a sole business owner or even one-person internal marketing person may not be able to handle alone as a business grows. If this sounds like you, you are probably wondering about hiring a marketing agency. The below list identifies some qualities that will be helpful to you as your business grows.

  1.     Good reviews- Since nearly everyone lives their life online, it should be fairly easy to find reviews for a few marketing agencies in your area. Keep in mind that most people will be prompted to write a review after a negative experience, so take things with a grain of salt. If you have another friend who owns a business, ask them about a few of the agencies you are coming across online. A recommendation from someone you trust will help lead you in the right direction.
  2.     Creativity- A creative digital marketing strategy will no doubt help you stand out. With so much competition in nearly every business industry or sector, it is increasingly important to do something different that captures a potential or existing customer’s attention. When looking for a marketing agency, take a look at the companies they have worked for in the past as well as the campaigns they have implemented. Do they seem creative and interesting? If so, they may be worth working with.
  3.     Transparent pricing- As a small business, price is important to you. You probably do not have a ton of budget, but the fact that you are at least recognizing the importance of marketing enough to put a little budget behind it should be respected by any online marketing agency you work with. Make sure they are up front about costs and that they understand and agree to whatever budget you have. When they are respectful of your budget, they can realistically set goals for what they can offer for that amount of money.
  4.     Experience in your industry- This is especially important for niche businesses because they will require a certain level of understanding in order to do a good job. Look for a marketing agency that has worked with a company or in an industry similar to yours. This will ensure they have a little background before working with you, which will save time and money in the research phase.
  5.     Good natured- It is actually very important to like the people you work with. You’ll often need to have frank conversations with them about what you like and don’t like as well as what is working versus what is not. If you do not have a good relationship with your team, these conversations can be awkward and contentious. Working with people you like will ensure you get the best ideas and performance out of everyone.
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