E-commerce has taken the modern world by storm – an electronic storm that is. Think about the last time that you made a purchase. Did you drive to the store and talk directly to a sales rep before you made your final decision of what you want to purchase? Or did you go online and research your purchase first, read customer reviews on the company as well as the product you were shopping? Once your research was completed and you made your final decision, did you then drive to the store to buy it, or did you order it online right from the comfort of your own home? The process of buying and selling products on sites like amazon.com is known as e-commerce. Now more than ever before, e-commerce is rivaling the way that companies offer their products, and the buying behavior of consumers. But one thing you possibly didn’t know was that there is a type of e-commerce that is called C2B e-commerce or Consumer to Business e-commerce. This type of e-commerce model is when an individual consumer can add value to a business.
For companies that sell on online marketplaces such as overstock.com or amazon.com, Consumer to business e-commerce can help to make or break the success of a startup company. Consumer to Business e-commerce can take on many forms, and if you yourself have shopped online at any time, you may be contributing to this type of commerce without even realizing it. Some of the situations where Consumer to Business e-commerce occurs is when a consumer writes a review of a company or the products that they offer. Many times these reviews may come in for free from the consumer, which means that a business is receiving free advertising from their paying customers. If you purchase an item for sale on bestbuy.com and then write a positive review of that product, then you as a consumer are adding value to that company through relating your experience.
Sometimes Consumer to business e-commerce occurs when a business pays a small fee to an individual in exchange for a review or some other kind of exposure. One popular method of fee based Consumer to business e-commerce is when a popular food critic or blogger puts up a blog post about that companies food item. They may say positive things about the product or perhaps even post a recipe that uses it in order to add value to the company.
Still another way that consumers can add value to a business through a small fee is when an individual’s website hosts an advertisement for that business. The consumer benefits from the paid advertisement and the business receive more visibility or exposure for their product. Sometimes businesses will ask their consumers to complete surveys for them – also sometimes for a small fee, but many are free – in order to give them value in the form of feedback. This feedback can help them to continue to improve their services or offerings to their customer base in the future.